Brief: Find the word in your handed lyric with a unique story to build a brand on; ‘cinnamon’ Insight:
 People are not aware of the health benefits of spices. Creative Proposition:
 Spices that are better than medicine.

 Idea: The spice brand QUÉ vision is to make people use spices for the right purpose. It therefore offers customers a premium experience starting with an analysis test to determine their vitamin deficiencies and receive their personalised spice blend, in nicely recycled material packages. The brand name QUÉ, comes from Vietnam and stands for cinnamon.