Brief: Develop a campaign for Power The Fight to engage 11-13 year olds and empower them towards a positive future. 
 Idea: This campaign uses the London Underground as a metaphor to represent the diverse futures young people aspire to achieve. Just like the tube map guides individuals, Power the Fight directs them toward their ultimate future. What we want to say with this campaign is that with us by your side, you'll reach your destination, even if the journey seems complex.